Research

IILM Graduate School of Education believes that research is an essential ingredient of any academic system. The faculty at IILM GSM takes up research (both fundamental and applied) and case studies in business corporations, both individually and in association with national and international organizations.

IILM Center of Management Studies which established in the year 1st April, 1994 has been taking up consulting assignments for corporate bodies with the objective of improving contemporary management practices since its inception ie., 1st April 1993. Consultancy work also involves preparation of project proposals, monitoring mechanisms, baseline and end line surveys, project evaluations, impact assignment documentation for project formulation and policy issues.

IILM Knowledge Center

1. Knowledge Center – Research Ethos

Knowledge creation, assimilation and dissemination are key research objectives at IILM. Research and publication at IILM, focus on direct integration of research, into teaching-learning process. Towards this IILM tries to nurture, inculcate and develop a vibrant research culture in functional areas viz., Accounting, Finance, Marketing, OB, HR, CSR, IT, Economics, International Business etc., IILM provides an excellent opportunity for Research, Consultancy and Training. Research at IILM are encouraged in all spheres viz., action research, applied research and industry focussed research. Our research ethos emphasise on integrating research directly into teaching learning process. IILM motivates faculties to present their intellectual contributions both in national and international academic forum, through a well rounded research funding norms. Our research policy focus on encouraging and exploring new frontiers of knowledge aimed at fostering better learning experience for our students. Research efforts of faculties broadly revolve around publications of research papers and case studies into national / international journals, presentation of research papers in conference of repute, contributions of chapters in books, invited as referees and editors of reputed journals, MDP’s, consultancy assignments etc., Continous and ongoing research by faculties help IILM in building a focussed industry engagement process. Effective dissemination of IILM’s research output amongst our key stakeholders namely academic community, students and industry, facilitates active involvement of IILM faculties in conducting Management Development Programmes (MDP) for Senior/Middle/Junior working executives of corporate houses. Extensive Faculty Development Pogrammes are being organized on a regular scale at IILM.

2. Objectives of Knowledge Center:

As part of its strategic mission, IILM is to focus on ‘application-oriented reserach that flows into teaching learning processes’ through establishment of Knowledge Center. Most progressive organizations have now in place a knowledge policy and a knowledge officer to implement the policy. The objectives of IILM’s Knowlege Center are:

  • To develop a research culture and to work out a research agenda for implementation of the same
  • To identify experts at national level who may be invited to carry out research on topics , as identified in the research agenda
  • To integrate research outputs with the curricula through teaching – learning process, wherever appropriate.
  • To effectively disseminate IILM’s research output for greater visibility amongst our key stakeholders – academic community, students and industry through MDPs among others.

Faculty Research Publications

S.No. Faculty Name Type (Book/ Book Chapter/Journal Article/Case Study/Report) Title Year Journal / Book /Conference Detail
1 Dr. Anjali Jindal Conference Proceedings Impact of Job Design on Work-Life Balance and Burnout of Employees 2016 JEJU Island South Korea
2 Journal Article The influence of quality of work life on trust: empirical insights from a SEM application 2017 Int. J. of Indian Culture and Business Management
3 Dr. Kumar Saurabh National Seminar Presentation Antecedents and Consequences of Financial Decisions 2016 Amity University, Gwalior
4 Journal Article Social Media and College Students 2016 Amity Journal of Management
5 Journal Article Big-five personality traits, financial risk attitude and investment intentions: Study on Generation Y 2016 Int. J. of Business Forecasting and Market Intelligence
6 Journal Article Role of Financial risk attitude and financial behavior as mediators in fianncial satisfaction: empirical evidence from India 2018 South Asian Journal of Business Studies
7 Book Chapter Role of Demographic and Socio-Economic Factors in Financial Satisfaction for Residents of Uttar Pradesh 2018 Management Research and Innovation
8 International Conference Presentation Role of Demographic and Socio-Economic Factors in Financial Satisfaction for Residents of Uttar Pradesh 2018 Gautam Buddha University
9 International Conference Presentation Financial Satisfaction of Middle-Income Individuals of India: An Empirical Study with Specific Reference to the Residents of Uttar Pradesh 2018 IIT Roorkee
10 International Conference Presentation Factors Influencing Financial Satisfaction of Middle Income Investors in India: A model validation through Interpretative Structural Modelling 2018 Amity University, Noida
11 Journal Article Role of financial knowledge, financial socialization and financial risk attitude in financial satisfaction of Indian Individuals 2019 Int. J. of Indian Culture and Business Management
12 Prof. Raju Majumdar Journal Article Corporate Borrowing and Growth Opportunities: Evidence from Indian Manufacturing Sector 2010 IUP Journal of Applied Finance
13 Journal Article The Determinants of Corporate Debt Maturity: A Study of Indian Firms 2010 IUP Journal of Applied Finance
14 Journal Article On the Determinants and Role of Secured and Unsecured Debt: Evidences from Indian Corporate Sector 2012 Decision – Springer
15 Journal Article Does Secured Debt Resolve Agency Conflicts & Problems of Asymmetric Information? Evidence from Indian Corporate Sector 2012 South Asian Journal of Management
16 Journal Article The Determinants of Indebtedness of Unlisted Manufacturing Firms in India: A Panel Data Analysis 2014 Management Research Review
17 Journal Article On the alternative proxies for estimating firm growth in empirical corporate finance literature: Evidence from Indian manufacturing sector 2014 South Asian Journal of Management
18 Journal Article Indebtedness of Indian unlisted firms 2014 Decision – Springer
19 Journal Article Indebtedness in the small and midcap segments: New evidences from Indian manufacturing sector 2014 Decision – Springer
20 Journal Article Indebtedness in Non-Group Affiliated Indian Manufacturing Firms: An Analysis of Borrowing Behavior 2018 The IUP Journal of Applied Finance
21 Journal Article Indebtedness in Indian Manufacturing Firms: The Evidence Revisited 2018 South Asian Journal of Management
22 Dr. Reenu Bansal National Conference Presentation   2015 BIMTECH
23 International Conference Presentation Social Media and Financial Market 2015 IMS Noida
24 Journal Article Performance of Credit Rating Agencies in India: A Study of consistency in the Rating Methodology 2017 Aussi-Sino Studies
25 Journal Article Role of fashion application on the consumers with special reference to madfad: a demographic study 2018 SBS Journal of Applied Business Research
26 Journal Article Role and Rationale of Credit Rating Agencies in India 2018 Economic Administration Review
27 Book Chapter Credit Rating and Its Interaction with Financial Ratios 2019 IGI Global
28 Prof. Rajkishan Nair Journal Article Predicting the Opening of Indian Stock Market 2015 International Journal of Management, IT & Engineering
29 Prof. Sonika Sharma International conference Presentation Digital HR: The next logical step 2017 ITS, Mohan Nagar
30 Dr. Ridhima Bhanot Sharma International Conference Presentation Chayo’s Leveraging the Power of Digital Media to increase fan following and brand awareness 2016 INBUSH ERA, Amity University
31 International Conference Presentation (Case Study) Chayo’s Leveraging the Power of Digital Media to increase fan following and brand awareness 2016 INBUSH ERA, Amity University
32 International Conference   2016 IMI, Delhi
33 International Conference Presentation   2016 University of Delhi
34 Journal Article Chaayos’ Leveraging the Power of Digital Media to Increase Fan Following and Brand Awareness: A Case Study 2016 Case Study Journal
35 Journal Article Morality in Digital Economy 2016 International Journal of Advance Research in Computer Science and Management Studies
36 Journal Article From presence to purchase: An empirical study on student communities 2016 Asian Journal of Management Research
37 Journal Article Construing purchase of fashion through Brand’s Image, Attitude and Experience-mediating effect of Brand Loyalty 2017 Asian Journal of Management
38 Journal Article A Research Study on the Degree of Adaptation to Digital Medium by Organizations 2017 International Journals of Innovative Research and Advanced Studies
39 Journal Article Integrated Marketing Communication to Interactive Media Contact Points: A Literature Analysis 2017 International Journal of Marketing and Management Research
40 Journal Article Identifying and Analysing Interactive Media Contact Points in Context of Fashion Brands 2017 IJCRR
41 International Conference   2017 6th Annual Conference of Economic Forum of Entrepreneurship & International Business
42 International Conference Presentation Identifying and Analysing Interactive Media Contact Points in Context for Fashion Brands 2017 INBUSH Era, Amity University
43 International Conference Presentation Role of Brand Experience, Brand Attitude and Brand Image Towards Building Brand Loyalty: An Empirical Study on Fashion Brands 2017 INBUSH Era, Amity University
44 International Conference Presentation Interactive Media Contact Point Analysis for Fashion Brands 2017 Chitkara University
45 Journal Article Exploring contact points of interactive media in context of fashion market: A qualitative study 2018 Journal of Business and Retail Management Research
46 Dr. Sandhya Rai Book Goal Programming in Management 2016  
47 Book Fundamentals of Entrepreneurship 2016  
48 Book Review Small Data: The Tiny Clues That Uncover Huge Trends 2016 GD Goenka Business Review
49 Journal Article Big Data Analytics: Extracting Value from Chaos, Challenges and Opportunities 2017 IJMIR
50 Book Modern Logistics Operations 2017  
51 Journal Article Big data-real time fact-based decision: the next big thing in supply chain 2019 Int. J. Business Performance and Supply chain Modelling
52 Journal Article Teaching Management Graduate: Balancing Learning Style and Teaching Methodology with Flipped Classroom 2019 Review of Professional Management
53 Dr. Shikha Bharadwaj Book Chapter Human Resource Management 2016 McGraw Hill Education
54 Journal Article Affective, Continuance and Normative Commitment Among Knowledge Based Workforce 2017 Journal of General Management Research
55 Book Chapter Noe & Kidwani: Employee Training and Development (Chapter 8 & 9) 2017 McGraw Hill Education
56 Journal Article Affective, Continuance and Normative Commitment Among Knowledge Based Workforce: Its Relationhsip and impact on ITES Industry 2018 International Journal of Business Research and Management
57 International Conference Presentation Factors Affecting Job Satisfaction among Infian Bank’s Employees 2018 IMT Ghaziabad
58 Book Leadership 2018 McGraw Hill Education
59 Case Study Starbucks- Striving to Defend Against the Racism Allegations 2019 Ivey Publishing
60 Journal Article People Analytics: Challenges and Opportunities- A Study Using Delphi Method 2019 The IUP Journal of Management Research
61 Journal Article Entrepreneurial Mindset for Success: An inteview-based Study in Delhi NCR 2019 IJRTE
62 Report Women Entrepreneurship 2019 PHD Research Bureau
63 Journal Article Role of Emotional Intelligence in Entrepreneurial Intention 2019 International Journal of Advance and Innovative Research
64 Dr. Shweta Nanda Book Chapter Does Sensory Branding Play a Role in Subconscious Buying Behavior? 2013 Mind & Management
65 Book (Editor) Globalization and its Impact on Management & IT 2015  
66 Journal Article Internet of Things Based Wearable Health Solutions: Challenges Adoption by Prospective Customers 2017 Global Business Strategies for Sustainability
67 Journal Article A Study on the Customer Awareness of Wearable Technology (with special reference to Delhi/NCR) 2017 International Journal of Multidisciplinary and Current Research
68 Book Chapter Internet of Things Based Remote Wearable Health Solutions: Challenges to Adoption 2017 Digital Transformation Strategies and Trends in E- Learning: Privacy, Preservation and Policy
69 Journal Article A study of the Awareness of Wearable Medical Devices in India: A Potential Market Perspective 2018 Journal of Business Theory and Practice
70 Book Chapter Internet of Things Based Remote Wearable Health Solutions: Challenges to Adoption 2018 Digital Transformation Strategies and Trends in E- Learning: Privacy, Preservation and Policy
71 Conference Proceedings Internet of Things Based Remote Wearable Health Solutions: Prospects and area of research 2019 International Conference on Sustainable Computing in Science, Technology & Management
72 Book Online Business & E-Commerce 2019  
73 Dr. Shyamali Satpathy Journal Article Towards Understanding Motivational Variables of Employee Retention in Present Indian Scenario 2017 International Journal of Applied Business and Economic Research
74 Journal Article A study on cross border trade policies & developments with special reference to emerging economies 2018 Revista Espacios
75 Book Employee Retention in a Globalized Economy: The Case of India 2019 Lambert Academic Publishing
76 Dr. Vikas Bhatnagar Conference Proceedings Efficient Prediction of New Product Growth Rate 2016 International Conference on Electrical, Electronics, and Optimization Techniques
77 Conference Proceedings Garment Industry: Estimating optimal production of a new products using functional linked neural networks technique 2016 International Conference on Soft Computing Techniques in Engineering and Technology
78 Journal Article Predicting numbers of successful new products to launch using soft computing techniques: A case of firms from manufacturing sector industries 2017 Journal of King Saud University- Computer and Information Sciences
79 Journal Article Comparative Performance Evaluation of Clustering Algorithms for Grouping Manufacturing Firms 2017 Computer Engineering and Computer Science
80 Book Chapter Development of an Efficient Prediction Model Based ona Nature-Inspired Technique for New Products 2018 IGI Global
81 Journal Article Development and comparative performance evaluation of neural network classification techniques for manufacturing sector firms on the basis of new product growth rate 2019 Int. J. Business Information Systems

Case Development

Case writing helps in generating and promoting knowledge, developing new and innovative ideas in academics, especially in response to the constantly changing business environment. IILM Graduate School of Management has earmarked substantial funds to develop case studies in functional and general management areas. The consultancy and research assignments undertaken by the Institute offer opportunities for case development which, in turn, enriches the class-room teaching.

Consulting

IILM Graduate School of Management faculty takes up consulting assignments for international and national agencies, government, non-government and the corporate bodies with an objective of improving the contemporary management practices and initiating change interventions in business corporations. The consultancy work also involves preparation of project proposals, monitoring mechanisms, baseline and end line surveys, project evaluations, impact assessment, documentation for project formulation and policy issues.