Marketing and Innovation is the implementation of a new marketing method aimed at better addressing customer needs, leveraging customer experience through significant changes in product design or packaging, product placement, product promotion or pricing.

This programme, designed in consultation with Industry Experts and some of the world’s leading academicians, is ideal for employees in R&D and Product Development departments in corporates and PSUs and those seeking additional specialization.

How does it address the need for transferable skills?

IILM PGDM in Marketing and Innovation would help students shape up factors such as innovative ideas, identifying the markets and its opportunities, and understanding the strengths and weaknesses of the environment. This course will consider the essential question of why innovations are successful and why some fail, simultaneously studying the basic theories, tools and frameworks that allow for better decision making.

This will include value creation, communication, delivery and innovative solutions. Innovation brings both challenges and opportunities for the marketer, and traditional marketing frameworks often “break down” when applied in these environments, missing critical insights essential for marketing success. This course will provide you with frameworks to recognize the risks associated with marketing innovations, avoid them or mitigate their impacts, and thereby capitalize upon opportunities.

How does it meet contemporary demands and job opportunities?

The programme has been designed to equip participants with the ability to identify opportunities for disruption in Marketing and Innovation and enables students to both launch new marketing programs, ventures and harness innovative technology driven solutions to build better marketing programs. Various sectors like FMCG(Fast moving consumer goods), E-commerce, Banks, Consumer durables, Pharma, health and wellness and others are developing new innovative marketing tactics to remain relevant in the competitive market which is opening a huge job opportunities.

List of Electives

Marketing Analytics and Customer Centricity
Consumer Behavior
Marketing and Sustainability
International Marketing
Sales and Distribution Management
Marketing Practices in the Digital World
Brand Management
Omni channel Retail
Managing Customer Value
Advertising and Sales Promotion
Rural Marketing
Design Thinking & Creativity for Business
Product Management
Pricing Strategy

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