Course Content
TERM- I |
|
Course Title |
Credits |
Marketing Management |
3 |
Quantitative Techniques for Business |
3 |
Financial Accounting |
3 |
Organization Behavior |
1.5 |
Managerial Economics |
3 |
Technology in Business |
3 |
Business Communication |
3 |
Retail Concepts & Environment |
3 |
TOTAL |
22.5 |
|
|
TERM- II |
|
Course Title |
Credits |
Business Law |
3 |
IT In Retail |
3 |
Retail Operations Management |
3 |
Management Accounting |
3 |
Interpersonal and Group Processes |
1.5 |
Consumer Buying Behavior |
3 |
Retail Economics |
3 |
TOTAL |
19.5 |
|
|
TERM- III |
|
Course Title |
Credits |
Buying & Merchandising |
3 |
Selling In Retail |
3 |
Supply Chain Management |
3 |
Research & Report Preparation |
3 |
Vendor Management |
3 |
Brand Management |
3 |
Rural Retail Marketing |
3 |
TOTAL |
21 |
Summer Training |
6 |
TERM- IV |
|
Core Course Title |
Credits |
Marketing of Services in Retail Business |
3 |
Customer Relationship Management in Retail Business |
3 |
Expansion Strategies for Retail Business |
3 |
Taxation ( Direct and Indirect) |
3 |
Entrepreneurship & Retail |
1.5 |
Category Management |
1.5 |
Retail MIS |
1.5 |
Logistics and Warehousing |
1.5 |
Retail practices in Companies (Newspaper reading & discussion) |
NC |
Elective I |
3 |
TOTAL |
21 |
Term-V |
|
Core Course Title |
Credits |
Advertising and Sales Promotion in Retail Business |
3 |
Customer Service Management |
3 |
Laws relating to Retail |
3 |
Audit in Retail Business |
1.5 |
Facilities Management for Retail Business |
1.5 |
Corporate Governance And Social Responsibility |
1.5 |
Visual Merchandising, Categories Space Allocation & Store Designs |
1.5 |
Integrated Communication in Retail |
NC |
Elective II |
3 |
Elective III |
3 |
TOTAL |
21 |
Placement Week (2nd Nov – 7th Nov 2009) |
|
|
|
TERM VI |
|
Module 1 |
1.5 |
Module 2 |
1.5 |
Comprehensive Project |
9 |
Total |
12 |