Course Content

PGDM Curriculum Structure 2012-14

Term I

  • Basics of Accounting
  • Business Communication
  • Basics of Economics
  • Managing Team and Groups (Human Behaviour in Organisations)
  • Probability Modeling & Statistics
  • Understanding Organizations, Understanding Job Market, Getting Ready for Job

Term II

  • Customer
  • Employee
  • Global Macro Economy
  • Going to Market
  • Indian Culture Ethics & Value Based Management
  • Negotiations
  • Sourcing and Managing Funds
  • Spreadsheet Modelling

Term III

  • Operations Engine
  • Innovator
  • Competitor
  • State and Society
  • Investor
  • Careers
  • Integrated Leadership Perspective
  • Market Research
  • Problem Framing

List of Electives

Strategic Brand Management

Integrated Leadership Perspective ( core )

International Marketing

Business Selling

Management of Change

Consumer Behaviour

Performance Management

Equity Research


Supply Chain Management

Training & Development

Internet Marketing

Bank Lending

Customer Relationship Management

Corporate Taxation

Managing Marketing Program

Risk and Insurance Management

Marketing at the Bottom of the Pyramid

Marketing of Services & Products

Talent Masters ( core )

Advanced Corporate Finance

Project Management

Mergers & Acquisition

Employee Relations & Labour Laws

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