Marketing
Name: Tripti Ghosh Sharma
Designation:Asstt. Prof (Marketing)
Introduction
She has almost 7 years of work experience in teaching. Her areas of interest include services marketing, marketing management, consumer behavior and marketing research. Her research interests include service quality, customer satisfaction and customer relationship management.
Qualification and Experience
B.Sc (H), MBA, UGC-NET., PhD (awaiting submission)
Selected Work
- “Measuring the customer perceived service quality for life insurance services: an empirical investigation”- International Business Research-Canadian Center of Science and Education, (Vol. 3, No.3, July 2010 issue).
- ‘Marketing Research : The Rural Way’ - Convergence Asia, Volume 3, No. 3, July - September’ 05
- ‘CRM in Services: Indian perspective’ - Convergence Asia, Volume B, No. 4, Oct - Dec’ 05
- Book Review of “We are like that only” by Rama Bijapurkar-Published in January’08 issue of SYNERGY, ITS, Ghaziabad.
- “Leading Organizations Change, Transformation and Rejuvenation” published in Contemporary Management January-June 2009, Vol. 2 No. 2, Journal of LBSIMDS, Lucknow. ISSN 0974-4002.
- “Analysing Customer Satisfaction with service quality in life insurance services”- Journal of Targeting, Measurement and Analysis for Marketing, UK, Vol.18, 3/4,221-238.
Papers selected for Conferences and Seminars
- "Managing customer satisfaction and service quality in Indian life insurance service: an empirical investigation"- accepted for presentation in Fourth Great Lakes –NASMEI(North American Society for Marketing Education in India) International Marketing Conference (to be held on Dec 23 & 24, 2010), Chennai, India.
- ‘Strategic perspectives-Automobile sector in India(with special emphasis on two wheeler segment)’-Seminar proceedings of National Conference on ‘Emerging Business Strategies-Roadmaps and Roadblocks of Indian Sub-Continent’, held at IHC, conducted by I.T.S Ghaziabad (January 2008).
- ‘Easy shop 2010-New Dimensions in Customer Shopping Experience’-Seminar proceedings of National Seminar on ‘Reconfiguring Marketing in the Changing Business Landscape’ held at ITS, Ghaziabad.(October,2007).
- “Rural Retailing in India-Opportunities and Challenges”-National Seminar of Department of Commerce UGC SAP-DRS (Phase 1), University of Lucknow on March 29, 2007.
- “Service quality and Customer Satisfaction” presented in “ISDSI-2010 International Conference on Decision Sciences in Managing Global Services’’ held during December 28-31, 2010,MDI, Gurgaon.
Contact Details:
Email: tripti.sharma@iilmgsm.ac.in