Marketing
Name: Sanchita Ghosh
Designation: Assistant Professor (Marketing and Sales)
Introduction: She has more than 3 years of experience in teaching and industry. She started her career with IFB Industries as a Management Trainee, but due to her interest in the research and education sector she joined ICFAI Business School(IBS) as a Research Associate. Her last assignment was with Mody University, Lakshmangarh, Rajasthan. Her areas of interest includes Strategic marketing, Consumer Behaviour, Market Research and Brand Management Her research interest includes Brand emotions, Consumer behaviour, Country of origin effect and Brand detachment.
Qualification:
B.Sc(Biochemistry), MBA
Some selected works
- Paper titled “Country of Origin Effect and Perception of Indian Consumers” accepted for publication and presentation in the International Marketing Trends Conference held on Jan 20 – 22nd 2011 in Paris.
- Presented a paper titled “Emotional Detachment from Brands: A Theoretical Framework” in the 4th Great Lakes NASMEI Conference in December 2010.
- Published a paper titled “A Study on Antecedents of Brand Detachment in India” in Pragyaa Journal of Management, Vol. 2 Issue 1.
Contact Details:
E-mail: sanchita.ghosh@iilmgsm.ac.in