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Decision Sciences and IT

Name: Dr. Richa Misra

Designation: Assistant Professor

Introduction: Has over ten years of experience. I started my academic career with IMS Noida. My last assignment was with Amity Business School, Noida. I was involved in many research forums. Area of Interest includes MIS, CRM and Enterprise Management. Certified DB2 Professional.

Qualification:

Ph.D., Amity University, “Mining the data to build CRM with a perspective to Indian Mobile Industry
PGDITM-AIMA-CME Lodhi Road New Delhi
M.Sc (IT) Punjab Technical University
B.Sc Kanpur University.

Some Selected Work:

1-“Churning management solutions: key to telecom bottom lines” published in SYNERGY ITS Journal of IT and Management Vol.7, No.1, January 2009.

2-“Fostering cross selling in Financial Service Industry.-an overview of tools and techniques” published in Abhigyan, Management journal from fore.

3-“IT enabled CRM: Creating Customer Life time Value through Effective CRM in Banking Services Industry”, presented and published on the conference proceeding atInternational Conference on Supply Chain Management – 2008 held at IT BanarasHindu University, Varanasi.

4-“IT Finishing School: An Exploratory study in Indian Context” presented on theconference on Biodiversity, environment and sustainability challenge for future at Delhiuniversity campus.

5-“Knowledge Management in Banking Industry” case study presented in Renvoi at ABSAUUP on 5th October 2007.

6-Acceptance of long abstract entitled “Churning Management Solution- a key to telecom bottom lines in IMT Ghaziabad.

7-Presented paper entitled “A Dynamic Decade of Mobile industry in India” in National Conference 2006 held at ICFAI Business School Ahmadabad on 24-25 February 2006.

8-Presented case study on “Retaining employees: A crucial job for HR professionals” in HORIZON 05 held at Jaipuria Institute of Management, Noida on November 19, 2005

Contact Details:

E-mail: richa.mishra@iilmgsm.ac.in