Marketing
Name: Rakesh Gupta
Designation: Associate Professor- (Marketing & Strategy)
Introduction: Rakesh Gupta has more than 14 years of work experience in Teaching & Industry. His research interests include Entrepreneurship, Corporate strategy and Strategic Marketing. He has published and presented research papers in reputed national and international journals and conferences. He is a prolific case writer.
Qualification:
Pursuing Ph.D in Strategy & Entrepreneurship.
M.B.A
Successfully completed a Certificate Programmes in Entrepreneurship Teaching from ISB, Hyderabad.
Some Selected Works
· Gupta, Rakesh, paper on, “Leveraging Indian Human Capital to Gain Competitive Advantage” accepted for publication by Routledge, Volume 3, Issue 2 from Taylor & Francis group.
· Gupta, Rakesh, paper on Employability of Management Graduates published in Management and Labour Studies, Vol. 33, Issue 1, Feburary 2008, a refereed journal published by XLRI.
· Gupta, Rakesh, paper on management education published in Journal of Educational Planning and Administration (JEPA), Volume XX, Number 3, July 2006, pp 321-334, a refereed journal published by NIPEA.
· Gupta, Rakesh, A Case Study on Ferns N Petals-Turning an unorganised business into an organised one, presented at Indian School of Business (ISB), Hyderabad 2009, which won the Best Case Award.
· Gupta, Rakesh, paper on “Challenges of Indian Talent Pool” presented at an International Conference held at National University of Singapore (NUS), October 2009.
· Gupta, Rakesh, paper on “International Diversification Strategies, Challenges in Acquisitions” presented at 10th international conference organized by Strategic Management Forum at IIT, Mumbai, which won the best paper award.
· Gupta, Rakesh, “Entrepreneurship opportunities in Indian talent pool management- a case of Merittrac” paper presented at an international research conference on Entrepreneurship in Emerging Regions held at ISB, Hyderabad.
Contact Details:
E-mail: rakesh.gupta@iilmgsm.ac.in