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Marketing

Name: A N Bhattacharya

Designation: Associate Professor(Marketing)

Introduction

A N Bhattacharya has 23 years of work experience in the Corporate & Academics. His experience of 18 years in the corporate includes working with brands like Amul, Dhara, Vadilal, Ravi Fans, Lovett etc. His domain expertise is in areas of Channel Management, Sales Management, Retail Management, Consumer Behaviour and Entrepreneurship. He had risen to the level of General Manager handling national level operations. His teaching assignment started way back in 1996 as a visiting faculty at IILM and finally for the last 5 years, he is a full-time faculty of Marketing at IILM. He is also a honorary faculty with National Entrepreneurship Network (NEN) and is on the Mentor Advisory Panel of Bharatiya Yuva Shakti Trust(BYST), an NGO working for micro-financing. Being a Board Member of Academy of International Business (India Chapter), Prof Bhattacharya has organised two international conferences at IILM. He has also presented a joint paper at the Asian Development Bank (ADB) conference at Beijing.

Qualification and Experience

• Master of Management Studies, Faculty of Management Studies, Banaras Hindu University.

• B. Sc (Agricultural Sciences), Institute of Agricultural Sciences, Banaras Hindu University.

• Diploma in German Language, Banaras Hindu University.

Some Selected Works

1. Seminars/FDPs:

• Faculty Development Programme on case method of teaching & case writing from 6th to 8th January 2009 at IFIM, Bangalore. Resource persons: Prof John Mullins, London Business School & Prof Murray Low, Columbia Business School.

• Faculty Development Programme by Goldman Sachs & NEN: Tools for Growing your Business from 31st October to November 3rd 2009 at the L. N. Welingkar Institute of Management Development & Research, Bangalore. Resource person: Prof John Mullins, London Business School.

• National Entrepreneurship Network (NEN) Foundation Course Workshop on Entrepreneurship at International Management Institute (IMI), New Delhi from 4th to 8th October 2009. Resource person: Prof Somyajulu Garimela, IMI, New Delhi.

• Panelist at a Seminar on “Labour Market Policies; Sub-theme: Youth Entrepreneurship : Special emphasis on policies, organized by International Labour Organisation(ILO) and Ministry of Labour, Government of India, on 22nd  May 2008, at Taj Mahal Hotel,Man Singh Road, New Delhi.

• Seminar on “ Union Budget 2008-09: Reflections”, IILM Graduate School of Management, Greater Noida, March 3,2008

2. Conference Organized

• Conference Convener, VII AIB-India International Conference on Global Economic Crisis: Challenges & Opportunities, organized by the Academy of International Business(AIB), UNCTAD and IILM, at New Delhi, 17-19 Dec 2009..

• International Conference on ‘India in the emerging Global Order’, organized by Xavier Institute of Management, Bhubaneswar, 29-31 January, 2007

• Coordinator, IV AIB-India International Conference on Globalization, organized by the Academy of International Business(AIB) and IILM, at New Delhi, 17-19 Feb 2006.Panelist in a Seminar – cum- Workshop on “Retail Sector : Opportunities and Challenges” organized jointly by PHD Chamber of Commerce and Industry, Lucknow and IILM Academy of Higher Learning, Lucknow on 22nd November 2007 at Hotel Clarks Avadh, Lucknow

3. Resource person at FDPs/MDPs

• Resource person at the Management Development Programme on ‘Media Marketing’ for executives of Rajasthan Patrika, from April 23-27, `07.

• Resource person at the Faculty Development Programme on ‘Entrepreneurship’ at College of Management Studies, Greater Noida from 14th to 21st June 2009.

4. Books/Articles Published

• Bhattacharya. A.N, Agrawal Raj, Gupta Vipin, “Changing Role of Technological Trading in India’s Globalization, published in “ Prabandhiki, The Journal of CMS-IILM-AHL ( Vol-1, July 2007)

5. Consultancy Assignments:

• Academic Advisor for ‘Bharatiya Yuva Shakti Trust, Confederation of Indian Industry (CII), New Delhi, for their Marketing Modules of the ‘Mentor on Line’ Certification Programme for mentors, since June 2007.

• National Institute of Fashion Technology, Entrance Examination, as consultant of All India Management Association, in the year 2007 -08

• Consultant Editor-cum-Content Provider for ‘Liquid’, Noida, an ‘e-Learning Company’ for their BYST assignment since April ‘08

• Member of the ‘Entry Level Recruitment Panel’ of Infosys Technologies Ltd., Bangalore, since April ’07.

Contact Details

Email: an.bhattacharya@iilmgsm.ac.in