TERM- I

Course Title

Credits

Marketing Management

1

Financial Accounting and Analysis

1

Economics for Managers

1

Organization Behavior

1

Technology in Business

1

Quantitative Techniques in Business

1

Business Communication

0.5

Interviewing Skills

0.5

TOTAL

7 Credits

TERM- II

Course Title

Credits

Management Accounting

1

Marketing Management 2

1

Organization dynamics & change

1

Managerial Communication

0.5

Production & Operations Management

1

Management Information System

1

Economic Environment & Policy

1

Leadership Skills

0.5

Manaing Self

0.5

Selling and Sales Management

1

TOTAL

8.5 Credits

TERM- III

Course Title

Credits

Corporate Finance

1

Consumer Behavior

1

Latest Marketing Trends

1

Human Resource Management

1

Business Research

1

Corporate Governance and CSR

0.5

Law for Managers

1

TOTAL

6.5 Credits

TERM- IV

Core Course Title

Credits

Indian Finacial System

1

Customer Relationship Management

1

PDCM

1

Values & Ethics

0.5

Strategic Management

1

Interpersonal Skills

0.5

TOTAL

5 Credits

Term-V

Core Course Title

Credits

Market Research

1

MPS

1

Retail Management

1

Marketing of Services

1

Product Management

1

Simulation Excercise

0.5

Supply Chain Management

1

TOTAL

6.5 Credits

TERM VI

Brand Management

1

ASP

1

Rural Marketing

1

Buying & Merchandizing

1

International Marketing

1

Total Quality Management

1

Negotiation Skills

0.5

Total

6 Credits

TERM VII

B2B Selling

1

Export Manangement & Documentation

1

Internet Marketing

1

Enterprenuership

1

Total

4 Credits

TERM VIII